LuxeLooking For A Listing Agent To Successfully Market Your Luxury Property?
Sotheby's Int'l Realty
- Founded in 1976, Sotheby’s International Realty was designed to connect the finest properties to the most prestigious clientele.
- Buyers’ perceptions of properties being presented for sale are in part led by the brand representing them. Public opinion research reveals that Sotheby’s International Realty’s brand is understood to communicate the following attributes inviting, discreet, savvy and refined—attributes which server our clients' real estate interests well.
- A common value-chain links sellers of fine houses with Sotheby’s International Realty and potential homebuyers who seek properties of distinctive character.
Sotheby’s International Realty has a global footprint that allows for your property's listing to have maximum exposure whether it is featured through our network of more than 300 offices, online, or in print advertisements.
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation (then Cendant Corporation), the world’s leading real estate brokerage franchisor, entered into a long-term strategic alliance with Sotheby’s Holdings, Inc. (NYSE; BID: LSE: STBA). The agreement provided for the licensing of the Sotheby’s International Realty Affiliates, Inc., a subsidiary of Realogy Corporation (NYSE: H), the world’s largest real estate franchisor. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates, Inc. supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from the association with the venerable, 260-year-old Sotheby’s auction house. For more information visit www.sothebysrealty.com.
Gibson Sotheby's
- Name recognition—only Gibson Sotheby’s associate can offer such exclusive access to so many of the city’s most qualified buyers.
- Gibson Sotheby’s clients benefit from both Sotheby’s unsurpassed brand resources and the enhanced service and support that only a local, independent agency can deliver.
- Specialized resources available only from Gibson Sotheby’s expert in-house marketing department.
Gibson Sotheby's International Realty offers a wide selection of single family, loft, condominium and townhouse properties for sale. Originally founded in Boston’s South End in 1962 as Betty Gibson Associates, a small neighborhood real estate agency, Gibson Sotheby's has gone on to become the area's largest independent, with in excess of 150 real estate agents, 9 citywide offices and more than $450,000,000 in transactions closed annually since 2005.
While the agency’s size has grown and the name has changed, the guiding real estate approach has remained uniquely personal. Gibson Sotheby’s independence allows it to focus its efforts on the needs of local buyers—not on more generic state, or regional markets.
Further, while any real estate company can talk to clients about presenting properties for sale, the successful marketing of a home is about something more intangible. It’s about passion, commitment and energy—all expressions of the Gibson Sotheby's brand and traits that will ultimately sell your home. What’s more, our sales team is supported by an in-house marketing department. These marketing experts specialize in placing our listings in the media and creating quality sales collateral so that Gibson Sotheby's agents can focus on selling real estate.
With offices in the South End, Back Bay, Waterfront, South Boston, Dorchester and Westwood, we are your link to Boston, the suburbs, west of Boston and the world.
Gibson Sotheby’s 9 metro Boston office locations:
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Back Bay |
Back Bay |
South End |
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South End |
South End |
Waterfront |
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Westwood |
South Boston |
Dorchester |
The Joe Schutt Team
The Joe Schutt Team
- Our team employs a sophisticated proprietary 85-point home marketing system to sell properties quickly and under the most advantageous terms.
- Our refined understanding of the local market and our pricing expertise has directly and continually led to successful sales for our clients.
- We work with buyers and realtors across metro-Boston enabling us to be in the best possible position to present and cross-market your property.
- Our team through its unique composition and cutting edge marketing know-how will bring customized focus to your property online and in professionally designed sales collateral.
Characteristics such as professionalism, discipline and attention to detail have helped our team become highly regarded among both our colleagues and clients—our reputation is your competitive advantage.
Our team believes creating a successful sales equation for any property comes down to five essential elements; location, condition, market, terms and price. Our deep expertise in understanding the market in combination with the latest technologies allows us to analyze current conditions and formulate the right mix of elements to sell your property in accordance with your wishes. As real estate professionals we aren't able to change market conditions, however we will be able to create a sales plan for you that will take advantage of the market, as modulated by elements that we can influence.
If you own real estate that you are considering putting on the market, we are happy to provide you with an in-person, free, no obligation competitive market analysis and a copy of our 85-point home marketing system. We offer a unique array of marketing solutions and techniques that are invaluable in these changeable times that will make the selling of your home as hassle-free and convenient for you as possible.
Selling A Luxury Property Takes More Than A Yard Sign—It Requires A Plan
Successfully selling a luxury home is an involved process. It requires specialized knowledge, cutting edge technology, a commitment to service and a proven marketing strategy. Please allow us to share with you a bit of what you can expect when you ask us to list your property.
Internet Exposure
The real estate market has changed drastically in the last 5 years. According to the National Association of Realtors, 77% of people looking for homes now use the Internet in their search. Therefore, in order to reach the broadest market of potential buyers, it is critical to have your property data on the industry’s leading web sites.
Realtor.com | Craigslist.com | Bostonhomeslink.com | Boston.com | NewYorkTimes.com | WSJ.com (Wall Street Journal) | Sothebysrealty.com
Print Advertising
Though the Internet is the dominant home search tool, there is still power in print media. We committed to regular advertising in several local print outlets when appropriate including:
Boston Magazine | New England Home | Boston Homes | The Boston Globe | The South End News | The Boston Courant | Just Property | Hometown Weekly and others
We also place ads in other local print media based on the needs of a specific property. Other outlets include:
Boston Herald | Airport Journal | Community Newspapers(includes 103 statewide publications) | Jamaica Plain Gazette | Mission Hill Gazette | Patriot Ledger | InNewsWeekly | Bay Windows | South Boston Tribune | Dorchester Reporter
Our market reach has extended to the international marketplace with our Sotheby’s International Realty® affiliation. Therefore, we have added these publications to our advertising portfolio:
Wall Street Journal | Preview magazine (Sotheby’s auction house) | Robb Report
Industry Exposure
A critical part of market outreach is making connections within the real estate community. This is a proven way to expose your property to the greatest number of buyers. There are several ways that this can be done:
Brokers Open Houses are typically held during the week and provide an opportunity for other agencies to view the property.
Mass faxes or emails allow us to announce new or reduced-price listings to our colleagues.
Sales meetings allow us to get in front of our peers to describe the property and to entice them to show it to clients. This enhances the power of my services to you by employing the skills and exposure of our entire sales force.
Group tours allow us bring our colleagues through the home to provide feedback on pricing, staging and other important considerations. This also gives agents first hand knowledge of your home.
Multiple Listing Service (MLS) is a key resource that allows the entire real estate industry to share listing information, pictures, virtual tours and updates.
Direct Mail
To reach the surrounding area, we may send out customized postcards announcing the listing to your neighborhood. This encourages people to talk about the property with friends, family and colleagues who might be interested in moving. We are constantly reminded of the power of “word-of-mouth.”
The Home Selling Process Starts With A Plan
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Real Estate Selling Process |
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